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As marketers look for guidance through the complex and ever-changing world of television and interactive advertising, NCC Media is here to help. We develop customized advertising programs and consultative media solutions that meet the unique needs of your brand. Learn more.
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Political Ad Spending Set to Soar
ADWEEK (August 23, 2010) - The economy is still shaky, but that won’t stop politicians from spending a record amount this year on advertising to sway mid-term election results. And the political advertising floodgates will open right after Labor Day spewing messages — and an inordinate amount of mud, according to analysts — right up to Election Day on Nov. 2. Read more
California Statewide Study Provides Insight Into Importance of Cable in Reaching Voters
Washington DC, (August 19, 2010) - A recent study of registered California voters finds that paid television services reaches 90% of homes with a television. Underlining the importance of cable and satellite saturation across the state is the finding that voters statewide watch more than twice as much cable content compared to content viewed on broadcast. Read more
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