NCC Media can target health and wellness consumers in three unique ways.
- Capitalize on specific seasonal conditions such as allergies or the flu which are regional in nature. For example, a flu vaccine manufacturer can advertise a drug in specific zones experiencing a flu outbreak.
- Develop media plans that utilize iTV. At the click of a remote, a viewer can request a sample or coupon right from their TV. NCC Media overlays ads and program promotional messages with a “request now” message.
- Target consumers with specific conditions (i.e. diabetes, high cholesterol) in a market or more precisely on cable systems within a market based on their location.