Interactive TV (iTV) allows viewers to create a deeper relationship with commercial programming and advertising as they view it, via the advanced cable set top box. iTV offers increased control of your content by enabling the viewer to immediately respond to your advertising message with a click of the remote.

Please contact Joe Grisafi, VP Digital Media & AA Strategies, Digital Media Group, at 212.548.3325 or Joe.Grisafi@nccmedia.com for more information.