With a focus on developing actionable insights and helping its customers maximize the effectiveness of their media campaigns, NCC Media Research gives you the expert knowledge to confidently invest in our expanding array of media products. Our heavy investment in syndicated research services allows us to ensure you are maximizing your advertising campaigns and achieving a strong ROI.
Advertising Database delivers 10,000+ brands across 60+ business categories and 50 states, plus 98,000+ key brand and agency decision-makers, perhaps the most complete roster of day-to-day brand-level executives available for top-spending brands. 99%+ of the Database is comprised of completed and dated brands, plus 5,000+ Target/Media Selection screens, all developed by staff.
One of the most dynamic audience analysis software packages, providing in-depth viewership composition, flow and duplication insight across all measured media by Nielsen at the respondent level.
The most comprehensive database identifying ad-insertable Spot Cable availability within over 67 million households, including system contacts, insertable networks, contacts, geographical coverage, and more.
NCC has identified and analyzed Nielsen’s products and designed a modeling application to accommodate the most widely accepted positions. The technique is FUSION—the fusing of 2 separate meter based surveys—local metered market household ratings and national people meter based demographics.
These two Nielsen products are the best in terms of quality, each fully accredited by the Media Rating Council (MRC). Currently, over 30 national advertising agencies have endorsed this methodology for the planning and buying of Spot Cable as well as the AAAAs in their report, “Guide To Local Cable Television Implementation.”
The most widely accepted national product/media usage database profiling target consumers. Databases include Cable Study, Doublebase, and major markets.
NCC Ratings Direct
PC-based application providing local overnight Nielsen information on all metered markets.
The Nielsen Company is the leader in global information and measurement, providing clients with critical media and marketing information, analytics and industry expertise about what consumers watch and what consumers buy on a global and local basis.
RL Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions to the automotive world and its related industries—automotive and commercial vehicle manufacturers and dealers, automotive aftermarket companies, insurance companies, finance companies, media companies, advertising agencies, consulting organizations, government agencies, and market research firms.
The most widely used local qualitative product/media usage databases profiling local market target consumers.
SDI’s business is aligned to provide innovative healthcare data solutions.
Accesses detailed news, forecasts and financial data through Web and Excel-based platforms. SNL Kagan collects, standardizes and disseminates all relevant corporate, financial, market and M&A data.
Advertising researchers and planners at ad agencies and cable networks use our T·View software system to find the best ways to reach their advertising targets.
The world-leading supplier of computer based advertising media information services. Telmar provides media research as well as software for survey analysis, data integration, media planning and optimization.
The Media Audit
A syndicated local-market, qualitative-audience survey currently conducted in over 80 markets.
The United States Census Bureau operates leading source of quality data about the amount and demographics on the nation’s people and economy.
ComScore, the preferred source of digital marketing intelligence, measuring numbers of people and their behavior in the digital world, This massive information network delivers one of the highest quality, most comprehensive views of Internet browsing, buying and other activity, in both digital and offline environments.
Kantar Media is the leading provider of strategic advertising expenditure information and activity across media, market, industry and brand.
From the executional perspective, NCC analyzes data from the following products to execute the media plan from the initial avail to the completed schedule:
- National People Meter Audience Data
- Total Activity Report (TAR)
- Local People Meter Audience Data
- Local Market TVS Data Tape
- Local/National Overnight Data
- Cable Audience Profiles (CAP)
SQUAD/Media Market Guide
Spot TV cost data for all local markets by DMA, CPP/CPM, HHs and major demos.
PC-based research/sales software.
TNS Media Intelligence
TNS Media Intelligence is the leading provider of strategic advertising expenditure information and activity across media, market, industry and brand.
Syndicated program schedule database identifies advanced cable program titles, categories, and events.