Provides news and information about cable advertising for marketers and advertisers. Includes research, trends, news, and cable network links. Also has a very complete and extensive “Industry Links” page.
Industry Resources
Cable and Media
Analyses media trends nationally and regionally on a weekly basis.
Up-to-the-minute cable industry news.
The Jack Meyers Report contains daily media industry news, data, and analyses.
Kagan World Media is a leading source of media & telecommunications business news, data, and economic analyses.
The principal trade association of the cable television industry in the United States. NCTA’s primary mission is to provide its members with a single, unified voice on issues affecting the cable and telecommunications industry.
CTAM is dedicated to the discipline and development of consumer marketing excellence in cable television, new media, and telecommunications services.
Advertising and Marketing
The national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide.
WICT’s goal is to advance the position and influence of women in cable and telecommunications through proven leadership programs at both the national and local level.
Promax is the world’s foremost organizations working on behalf of those involved in the promotion, marketing, and design of all electronic media. They represent more than 4,200 member companies and individuals in over 60 countries.
A non-profit foundation supported by ad agencies, advertisers, and media companies. Excellent overall advertising related content.
Breaking news, regional coverage, analytical features, creative corner, and research in the ad agency world.
Sister site to adweek.com highlighting brand marketing, trends, and new brands.
A popular advertising trade magazine that follows the latest trends in advertising, focusing on ads.
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