Put your money where your market is.

SMART Buying & Planning

The NCC Smart Buy Process is a unique consultative tool adopted by America’s leading advertising agencies. Backed by in-depth research, including Nielsen Market Breaks and Scarborough, Smart Buy guides marketers to the exact set of networks, dayparts, programs and digital media platforms that are best for their ad campaign in each individual market. Your NCC Media sales representative can provide you with SMART Buys that ensure that you reach the right consumer, at the right time, with the right message with little waste and immense targetability.