Author Archives: NCC Media

Platforms, Experimental Content and Agency Model Evolution at Adweek Exec Lab

Platforms, Experimental Content and Agency Model Evolution Dominate Discussion at Adweek Exec Lab
By Kristina Monllos

What will entertainment and marketing look like in 2020? That question—and how it will impact platforms, creativity and the agency model—was the focus of Adweek’s Aug. 22 Executive Lab event at the Andaz Hotel in Los Angeles.

Sponsor and co-host NCC Media had SVP of Marketing and Business Development Andrew Capone lead a panel with executives from FX Networks, RYOT and media shop Hearts and Sciences that touched on current entertainment properties, experiments with virtual reality, political advertising, the current agency model and more. Executives agreed that creating more engaging content—on whatever platform—is crucial for the future.

During the discussion, FX Networks president Eric Schrier noted that the company had created a five-minute promotional video for its comedy series It’s Always Sunny in Philadelphia using virtual reality but that it couldn’t find a sponsor. (The effort cost $300,000.) Schrier explained that brands were excited but turned down the opportunity to sponsor and that the decision came down to measurement—or lack thereof—in the space. Schrier said he believes brands need to be brave in newer spaces and trust that they will garner an audience.

Read the rest of the article here.

NCC Media Promotes Four on the Political Sales Team

NCC Media Promotes Four on the Political Sales Team

NCC Media has become a political sales and marketing powerhouse with some of the best talent in the industry. So, in light of a rapidly evolving business and to best serve important political campaigns in the years ahead, I’m proud to announce the following promotions.

  • Tim Kay has been promoted to Vice President of Political Strategy. Tim joined NCC Media in 2006, bringing more than a decade and a half of experience with political ad agencies, and national and state campaigns. Tim has been a leader in bringing NCC’s unparalleled media and data solutions to the political marketplace. Tim will continue to lead our strategic data initiatives and plot our positioning in the market, as well as lead NCC Media’s rollout of our new political platform.
  • Jeremy Pellegrini has been elevated to Director of Political Sales, where he will lead a DC-based team that manages our relationships with key political ad agencies. Jeremy is an NCC original, starting with us in 2000 as an assistant here in Washington, and being promoted along the way to Account Executive in our Atlanta and DC offices. He has spent three successful years in his current post as Manager, Political Sales.
  • Russell Sullivan has also been named Director of Political Sales, leading our other political team in DC. Russell has extensive experience in advertising, both on the buying side as Media Supervisor at Harmelin Media in Philadelphia, and in sales, since joining NCC in 2006 as an Account Executive and in his current role as Sales Manager since 2013.
  • Michael Manross has been promoted to Director of Political Sales, based in Los Angeles, where he will manage the vast territory and political campaigns of the Western US. Michael is another NCC veteran, climbing the ranks from Sales Coordinator to Account Executive and was promoted to Sales Manager in 2013. In his new role, Michael will provide leadership and direction to the LA and Chicago political teams. NCC Media is very fortunate to have such a deep well of talent to provide our next generation of leadership.

NCC Media is very fortunate to have such a deep well of talent to provide our next generation of leadership.

– Jeff Haigney, Regional Vice President, Political Advertising

Jeff Haigney Promoted to Regional VP of Political Sales for NCC Media

NEW YORK – January 6, 2017 – NCC Media, the national advertising sales and marketing company owned by, and affiliated with, all of America’s leading cable, satellite and telco operators, announced the promotion of Jeff Haigney to Regional Vice President, Political Sales. The announcement was made by Greg Schaefer, President and CEO of NCC Media.

In his new role, based in D.C, Haigney will lead NCC’s efforts on behalf of the MVPD industry in the burgeoning political advertising sector. Over recent election cycles, political has become the industry’s largest and most vibrant ad category, as their targeted local cable and digital ad products, infused with deep viewer and voter data, have emerged as the marketplace’s most effective political ad platforms. Haigney’s team in DC will continue to expand its in-depth work with virtually all of the Nation’s political ad agencies, campaigns, data companies and consultants.

“Jeff’s experience, determination and collaborative nature, as well as his sterling reputation across our company, the political advertising marketplace and our affiliates, made him the right choice for this role,” said Schaefer.

Jeff Haigney joined NCC’s political sales team in 2009 as Vice President, and quickly became a key player in the development and implementation of strategies that contributed to tremendous growth of NCC’s political advertising revenue, which exceeded $500 million in 2016. Haigney brings two decades of broadcast and cable experience to his new role, spanning research, sales and management with Seltel, WTTG, WUSA-TV and Comcast.

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ABOUT NCC MEDIA
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telco operators in every U.S. market. NCC Media meets marketers’ and political campaigns’ needs to target consumer and voter prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast, Cox and Spectrum – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform advertising company. Consistent innovation and growth makes NCC Media your best partner in building the television and digital media plans of today and tomorrow.

CONTACTS:
Lori Givens
NCC Media
212.548.3306/lori.givens@nccmedia.com

NCC’s Winter Programming Guide

This winter’s cable has more stars than a year full of Hollywood blockbusters! NCC’s Winter Programming Guide showcases the abundance of future hits including FX’s American Crime Story and A&E Network’s War & Peace. Returning favorite The Walking Dead is complimented by top notch sporting events like March Madness. Only NCC Media can offer the perfect portfolio of programming to reach and deliver engaged viewers across 60+ ad supported cable networks in wired cable, telco, and satellite homes. Reach out to your NCC representative today for the best placement opportunities on every screen.

Click here to get your free copy.

NCC’s Fall Programming Guide is Here

NCC’s Fall Programming Guide highlights returning favorites like The Walking Dead and NFL Football while also showcasing future opportunities that are sure to be hits like The Bastard Executioner from Kurt Sutter of Sons of Anarchy. And don’t forget to keep the ever popular The Daily Show on Comedy Central top of mind as Trevor Noah takes the helm just in time for 2016’s political season. Contact your NCC representative today for the best placement opportunities on every screen.

Click here to get your free copy.

Meet NCC at SXSW!

NCC is a SXSW sponsor this year for the first time and we want you to join us! Come find us at booth 722 during the SXSW Trade Show from Sunday, March 15th through Wednesday, March 18th and learn about all we have to offer and enter to win a great prize. We look forward to seeing you there! And, if you’d like to set-up a meeting, please email Carmela Luzzi at carmela.luzzi@nccmedia.com.

NCC_SXSW

I+ Advertising Initiative, Linking Cable, Satellite and Telco Homes Grows to 50 of America’s Top Markets

Innovative venture by leading MVPD’s offers greater consumer reach and targeting for National and Local television advertisers

NEW YORK – March 11, 2015 – NCC Media today announced that I+, the cable industry’s collaborative initiative which links cable, satellite and telco companies’ ad inventory, has grown to cover over 11.5 million satellite homes across 50 top media markets including the launch of DIRECTV in Columbus, OH, Des Moines, IA, Norfolk, VA, Omaha, NE, and Pittsburgh, PA on March 30th, 2015. The ad impressions in DIRECTV and DISH homes combined with subscriber homes of NCC owners, Comcast, Cox and Time Warner Cable and participating affiliates, means vastly greater local market advertising reach in the best programming on television.

The platform is available to national and regional advertisers via NCC’s sales force in 16 offices across the country, and to local marketers through the in-market interconnect sales teams of Comcast, Cox, Time Warner Cable, Charter Media, OnMedia and Bright House.

“The rapid growth of our I+ offering is a direct result of ad agency and advertiser demand,” said NCC Media President & CEO Greg Schaefer. “Now more than ever, we are giving our national and local advertising customers greater access to quality consumer GRPs in cable programming. It has always been our top priority.”

As viewership continues to move from broadcast to cable programming, advertisers now have one-stop access, through NCC Media, to place ads that reach America’s best local market consumer households on a wide selection of cable networks. NCC Media’s portfolio of offerings to advertisers now reaches virtually every ad-insertable MVPD TV household in all 210 US markets.

The I+ platform is serviced by NCC’s vaunted E-business applications, which seamlessly integrate into the buying and stewardship systems used by virtually every US ad agency. This integration means ease of execution and ad schedule quality improvements for media buyers placing local market campaigns in a single DMA, or in multiple markets.

Contact:
Lori Givens
212.548.3306/lori.givens@nccmedia.com

NCC Releases Summer Programming Guide

NCC’s Summer Programming Guide highlights returning favorites such as Fargo as well as top-notch sporting events like Women’s World Cup while emphasizing the abundance of future hits like FX’s The Comedians and TV Land’s The Jim Gaffigan Show. Download this today and be sure to contact your NCC representative soon to secure spots in the best upcoming programming to reach engaged viewers across 60+ ad supported cable networks in wired cable, telco, and satellite homes on every screen!

Click here to get your free copy.

NCC Releases Latest Sports SMART Buy

All sports are inherently local, and this edition of the Sports SMART Buy Guide provides a roadmap to the most popular sports in every market. Find out how all 12 major sports play in-market, and review detailed media and marketing profiles for each sport. If reaching real consumers – in real time, in the sports they love, precisely where they live – matters to you, then you’ll want to read this.

For analytical support or to get your copy of the Sports SMART Buy Guide, please contact Chris Foley at NCC Media (212.548.3392). To secure time in every sport, in every market, contact Pete Schlossmacher (404.267.3613).